FOR IMMEDIATE RELEASE 12/13/2013
Photographer expands talents of capturing working class American spirit by teaming with emerging fashion line.
Hollywood, CA: 12/13/2013 Phil Pantano of Photography by GreatLook has joined with designers David Garret, former head designer of Christian Audigier, Ed Hardy and Von Dutch apparel, and Freddie Rojas of Rojas clothing. In efforts to unify the world of art and fashion, Phil is collaborating with their emerging LA based fashion line Hard Wear Intl. with their works embodying the working class American spirit they hope to advocate a lifestyle where fashion, art, and people unite.
In reference to Phil Pantano's union, David Garret of Hard Wear Intl. said, "We are excited to be working with a man of such great integrity. His investment into the American working man is clearly reflected in his art as well as his support of us young entrepreneurs. We have high hopes that this spirit will inspire people to invest into a lifestyle that redefines what we are and who we aspire to be."
Making strides towards these goals Hard Wear Intl. and Phil Pantano planned and executed the following benchmarks:
-Orchestrated cross promotional marketing material
-Promote Art and Fashion collaboration on social networking and at promotional events and conventions
About Phil Pantano: Phil Pantano is a Buffalo, NY. photographer who captures unique and dramatic photography of abandoned industrial locations and portraits of the spirit of the American working class. His photographic technique produces prints with a contemporary bold edge that have sold worldwide. (www.greatlook.com)
About Hard Wear Intl.: Hard Wear Intl. is a clothing company based out of West Hollywood, CA founded in 2013. Hard Wear Intl. is Made in America and sold coast to coast. It can be found in stores such as Kitson and Patrica Fields, and seen on celebrities such as TI, Alessandra Ambrosio and David Arquette. (www.hardwearintl.com)